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Change your attitude towards selling

Most people who run their own businesses have one thing in common - they hate to sell and still have to be good at it at the same time. Whew!

What's it like for you? Do you hate to sell too? Many will find a hundred different reasons to avoid selling actively. It's safer to hide in the office and wait for the phone to ring than to go out and visit creepy customers who rarely seem to want to buy anything. But the fact is that most people who are selling something offer something that others also offer or can be replaced by something else that someone else offer. It's the truth for most people. And then you have to sell - otherwise you will soon be out of business!

And you know, I think you have some prejudices about sales. You think of the vacuum cleaner salesman and his dishonest practices. You might feel like a peddler, it doesn't really suit your image to sell, does it?
If so, I wonder: What specifically is your problem anyway?

Is it ...

... That you don't trust your own skills? It's incredibly important to your customers that you think you can make a difference to your customer. It's immediately evident whether you really feel this way or not.

... That it's beneath your dignity to sell? Then I suggest you consider what roles you have in your company. I work as a seller, writer and caretaker - everything has its own charm and its difficulties - and its time of day. This is important. And as far as dignity is concerned, you could easily argue that it’s primarily the sales force that represents the real dignity of a company. It's the seller who brings home the money so you can not only survive as a company, but also allow you to go on vacation. It's the seller who ensures that the company can turn a profit. The seller is the heart of the company.

... That the customer should understand that he/she needs the stuff you're selling all on their own? Yes, it's tough to get things right, but imagine what fun it will be when you succeed. You know, very little in this world comes for free and if you learn how to sell better, you can also reach financial goals. Have you thought about what you would do if you increased your sales by, say, 20-30%?
  You must like the idea of ​​earning the money. Why? Because the money make the company work. A seller is motivated by money because money creates opportunities for entrepreneurship. This is why you should be good at selling. Even if you run your business because it's your passionate interest, you also need to make it your interest to sell so you can continue working with your interest.

What you need is:
1. Technical skills - simply how to do it.
2. A professional approach to the sales process.
3. Balls of steel.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.