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Become a lazier - and smarter business man


I know many busy business people who really get very little done. They rush everywhere with their eyes wide open with a fire extinguisher in their hands, but when you measure what they have actually accomplished it's often very little.

I'm sure you feel plenty of people who confuse ”stress” with productivity? Is that you?

What is interesting is the opposite - I know people who others regard as lazy, but who always seem to get ahead and produce a lot of things. Today we'll talk about what these smart people do.

Lazy, high performing entrepreneurs find ways to accomplish things with the minimum of effort and they only do things that make a great impact - they ignore everything else. As an old fire extinguisher with wide eyes, I'm impressed and intend to take the lazy people's methods to heart. If you want to make it too, here are some useful tips:

How to think more like a lazy high-performance business owner:

1. Question if something is worth doing or not. Don't do it just because everyone else is doing it. Ask yourself if it's really necessary. Is it really worth the efforts? If the answer is no, there is no reason to do it.

2. Only do things that may directly result in impacts and tangible results. Your resources are limited, so invest them only on that which gives you valuable results.

3. Take the shortest route. Don't waste time on drums and trumpets. Just do what is necessary to get the job done. Cut away everything else.

4. Before you do anything, look for shortcuts and levers. Do you know someone who can do the job faster and better than you? Can you market your products to the customers you already have rather than chasing new ones? Can you outsource the administration to someone else so you get more time to sell? Can you provide more than one (1) thing at a time?





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.