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Be a lazier - and smarter - business owner



Here's a scary truth:
I know many busy business people who really get very little done. They run around here and there with wide eyes and a fire extinguisher in their hands, but when you look at what they have accomplished you'll see that it's very little.

I'm sure you too know someone who's really stressed and who confuse ”a lot of things to do ” with productivity? Is that you?

What is interesting is the opposite - I also know people who others regard as lazy, but always seem to get a lot of stuff done. Today we'll talk about what these smart people do.


Become a lazier - and smarter business - here's how you do it:

Lazy, high performing entrepreneurs always find ways to accomplish things with only minimum of effort and they only do things that make a great impact - they ignore everything else. As an old “fire extinguisher” with wide eyes, I'm impressed and intend to take to heart the methods of the lazy people. If you want to make it too, the tips are here:

How to think more like a lazy, high-performance business owner:

1. The questioning if something is worth doing or not. Don't do it just because everyone else is doing it. Ask yourself if it's really necessary. Is it really worth it? If the answer is no, there is no reason to do it.

2. Just do things that may directly result in impact and tangible results. Your resources are limited, so invest them only on that which gives the most back.

3. Take the shortest route. Don't waste time on the drums and trumpets. Just do what is necessary to get the job done. Cut out everything else.

4. Before you do anything, look for shortcuts and levers. Do you know someone who can do the job faster and better than you? Can you work with the customers you already have rather than chasing new ones? Can you outsource the administration to someone else to get more time to sell? Can you provide more than one (1) thing at a time?

Think about it and feel free to recommend this article to anyone you know who needs to read it.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.