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Are you like a candy bar for 10 bucks?

This weekend, my wife came home with a nice package. It was orange, nicely designed with ribbons and all - inside was a 50 gram chocolate bar for 10 bucks.

She knows that things like that will make me happy and the reason that I enjoy it is the proof that there's nothing special about the chocolate you pay for - it's the feeling. It can be the package, the appearance, the style or anything else that makes something feel worth paying more for.

Question: And what does that have to do with you?

So how could you create your own 10 buck chocolate present?

1. Be your clients' best guide into your world. It's wonderful to meet people who can explain complex things so that even I understand them. Charge more for it – you won't have any problem with doing that.

2. Sell ​​a “feeling”. Create an expensive, classically elegant packaging for your product and give the buyers a feeling of luxury and a little “umph” when they open the package.

3. Enclose a guarantee written on an A-4 page instead of four pages of fine print. Prove you're  not trying to hide things from your customers. Show them that it's possible to trust you - and that you will make it worth their while paying more for it.

4. Place yourself in the customer's world. I think you should ask them how you can make their world better. What you can do to make them more successful? Ask them how your skills can help them get more clients, make more money and become stronger. Ka-ching!

5. Be the resource your customers crave for. Be the one your customers will refer to as: “I don't know how to” ... No worries, just call X. H /she knows for sure.”Customers will always much rather pay a helper rather than a seller.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.