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Are you a wine entrepreneur?

The world is full of poor geniuses.
A poor genius is simply a person who has lots of good ideas, but is always poor.

The most common way to become a poor genius is not to implement any ideas because people are simply too lazy and think it's too much work or because they don't believe enough in themselves. It may also be that they are in love with the idea itself and the idea loses its value when they've talked to everyone they know and watered the whole concept down.

Do you feel exposed?
I usually call these people “wine entrepreneurs” because these people often start bragging about all they could do over a few glasses of wine if they just ... (fill in the blanks yourself). One week they were going to start a recycling center for X and next it's about importing clothes from Asia. They talk, but never do anything.
I never see them implement or even test the ideas. Is it because the ideas are bad? No, many are actually very good. The problem is that the idea is one thing and implementation is quite different.

And here is the truth:
It doesn't matter if you have a great business idea - you still have to work your ass off to get it off the ground!

The question now is - what idea are you going to implement and not just talk about?

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.