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Are you afraid to sell – here´s urgent help!

Sales - the word itself is so explosive that it'll create a knot in the stomach of many entrepreneurs. It seems that even if we know that we all have to sell our products or services in order to survive, it's something that we don't really want to admit.

Ok, I'll admit - it doesn't apply to me nowadays, but it used to. For a long time I saw sales as a distraction. It was when I worked as a salesman for a company that sold things I didn't really believe in.

Now when I run a publishing company, it's completely different. I know that all the books we publish will become valuable to many people. I know that anyone who reads them will become richer, more efficient and happier. That's also what our customers say about us.

So, how about you? Do you like what you offer others to buy from you? If not, get a new job or offer something that you think other people are stupid if they don't buy from you.
That is step 1. Love what you sell, otherwise you should quit immediately.
It's a violation of your integrity to sell crap and it's immoral to impose crap on your customers. Life is too short to have a stomach ache because of a job.

Here are some quick tips to make your life easier as a seller:

Step 1. I have to repeat myself once again - like what you offer or offer something else! Without enthusiasm for your offer, it's difficult to sell. With enthusiasm, the sky is the limit for your self-confidence.

Step2. Find the root of your fear of selling. Some are afraid to not be liked in this vulnerable role. Others are afraid of the word “no”. It's also common to feel uneasy about being proactive and obtrusive in the role of a seller.

Step 3. Change perspective. Instead of thinking of yourself as a ”seller”, think ”helper”. The things you are selling and like so much, can really make a difference in people's lives. If you feel this way, it will be easy to sell.

Step 4. Give yourself rewards for every small step forward. What is it that you want most of all? Can good marketing help you reach that goal? What does it mean to you that you are selling? Does that mean you can keep doing what you enjoy the most – isn't it a small price to pay to keep doing it?

Step 5. Realize that you will be better at selling the more you sell. Sticking your head in the sand will not solve any problems. Whining and grinding of teeth is also useless. Everything gets easier with experience.

Step 6. Stop telling yourself  that you're not ”the sales-type”! If you have a business you wrote the job description ”Seller” on the very same day you started your business. It is what all successful business owners did. Learn to be comfortable with selling. You can read books, take classes, train yourself and give yourself time to get comfortable in the role each day. Not only because you have to do it, but also because it's so much fun to offer help to anyone who wants it – while you're getting paid for it at the same time. Superb!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.