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Advice on how to succeed as an entrepreneur


Today, let's look a little closer at a secret to reaching all your goals as an entrepreneur.

Success is, of course, different for different people, but most people who start a business don't do it for the money - they do it to obtain some relative freedom and to get to work with something they like.

What about you?

For me the reason for starting my own business was simply that I wanted to look forward to getting out of bed in the morning, to be challenged, fight and maybe even get rewarded for the fight in the long run. The fight itself, the journey, is both frustrating and awesome.

Do you agree?

But here is the key. You must have a dream - a gigantic dream without any restrictions. This is a problem for many people who start a business of their own. They make the mistake to draw energy from the dream by talking about it with everyone they know. Because, believe it or not, there are plenty of people out there who enjoy tearing apart your dreams and to sow doubt in them - even among your loved ones. They might call it “consideration” and maybe it is, but the result is that they drain your energy out of you.


Here's a real nightmare:
Have you ever been involved in presenting a dream, an idea for someone, and the first thing that happens is that he/she says:
- But, is it really ... ? (insert something negative here).

I've done it a billion times. Now I have my own tactics to handle my dreams. They're my dreams until they are proven. The thought itself is filled with energy and lots of:”I'll show them ...”

OK then, so what's your task now? Well, it's basically to dream big, but also to identify the steps you need to take towards actually implementing that dream in your life. This is where many people fail. They continue to dream and don't take the steps they need to to succeed. Instead, they change the dream continuously and it soon becomes a business in itself.

Entrepreneurship is about biting the bullet and doing everything necessary to fulfill a dream or a plan. It's about picking up the phone and calling people. It's about going out and meeting customers – becoming frustrated and failing many times – and then going home to create a better offer. Check out what the competition is doing. Create new plans and strategies to beat your competitors. That's what it's all about!

It's actually not that difficult. I meet business people almost every day who gave up just five yards before the finishing line. It sounds like a cliché, but it's that final little stretch that makes the difference between success and failure. It's your ability get back on your feet and keep going when no one believes in you. It's your ability to hold on to the dream you are keeping alive for your own sake.

So, come on now! Dream big this week and take the necessary steps towards realizing that dream. And that's the way it goes. There's no secret to it, really. Just truth.





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.