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Advice for the boss - how to motivate employees

One of the biggest challenges the boss has is to motivate others - and I mean for real, not just to make anyone repeat the business objectives without thinking. I mean really motivate people so that they actually can talk about the company and their work with heart and passion.

But how do you do that? Here's a quick checklist:
You can motivate others if you …

1. … are motivated - it must be obvious to others how passionate you are about something.
2. … surround yourself with the right kind of people (people who themselves are hungry and ambitious).
3. … set realistic goals that can be reached – goals that people can feel the sweet taste of.
4. … offer a reward.
5. … join your staff during the trip, support, praise and acknowledge their achievements.
6. … see and understand what motivates each individual employee you have.

Yes, it's really that easy (in theory) to motivate your employees and the purpose of this list is really just to remind you of what you can do to make it easier the next time you want to change something at work.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

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"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.