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8 important questions to help you in your marketing

It's said that marketing is about several things: to be seen, to sell more, to take positions, to achieve something special right now, but marketing is really only about one thing - to get your business to grow.

So, instead of complicating it too much with budgets, plans, written master documents and other things that feels smart to do, ask yourself these eight questions instead (please print the questions and read them at lunch today):

1. Consider your current customers
Ask yourself - if you had just bought your company, what would you do to sell more to the customers you already have?

2. Think about the company
If you had just purchased your company - what would you emphasize on and what kind of distractions or other things that are no longer profitable would you remove?

3. What do you do with the money?
If you could invest money in just one part of your business to get the most back in the next five years - which part would it be?

4. Number one or number fifty?
In order to become (or remain) a market leader for at least 10 years – what do you need to spend your  time and money on right now?

5. Do people care about your business?
Ask yourself: What can I do to make the company's reputation twice as strong well within the next six months?

6. What's the situation today?
What works very well right now and how can you make sure that it continues to work well? (and, of course, vice versa – what doesn't work and how can I make it better?)

7. Who do you want to keep liking you?
Ask yourself which five people around you that are most important (staff, partners) to you and what you can do to help them to stay with you for long time to come.

8. And what's so special about you?
Ask yourself what you have that is so very, very special and that you can develop more, just because it's so much fun (yeah, it should be fun to be a marketer – that's the law!)

You don't need to write down your answers – just tuck the questions firmly in the back of your mind and the answers will soon emerge.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.