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7 tips on how to become the media's best friend

Today you'll get some simple rehearsal tips on how to become a journalist's best friend. Here are your seven tips:

1. Decide that your main job is to help
A journalist's job and goal is not to give you free advertising. It's to convey interesting stories so that readers, viewers or listeners continue reading, watching and listening. If you can help them with this, you will end up high on the call list when something is going on, even when the topic is only related to yours.

2. Be available
If a journalist contacts you and you're busy - try to change your schedule so that you can squeeze the journalist in directly anyway. For some reason, journalists, even if they have a month to go before going to the press, are always running late. Rescue them from their bad planning skills by setting up a direct meeting.

3. Make their job so easy, that even a child could do it
Make sure they get ridiculously easy access to background information through you. Photos, facts, logos and other materials must be immediately made available on your website.

4. Keep what you promise - and beyond
If you say that you will call back with additional material before the end of the day, then do it within the hour. If you want to send something, do it right away, then make sure that it has arrived. They will love you for it.

5. Give journalists tips of others to talk to
Be generous with your contacts. Tell them who to talk to and about what to get a complete picture of their story. Don't worry if you don't get rewarded straight away – in good time you will.

6. Ask how you can help
Journalists know how sneaky and introspective PR people can be.
Constantly using the word “I”, “I” and “I” is the wrong way to communicate with journalists. Instead, ask how you can help them and with what. The truth is that if you first give them something, you'll get something back later. The old truth that has become a little forgotten, which is great for those you who still remember it.

7. Say thank you
Write an email, or better still, a handwritten card, to say thank you for a pleasant interview, a proper story or thorough questions, but never say thank you because they gave you PR – which would be so stupid that I don't even have to tell you that!

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.