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6 tips on how to get back lost customers


All businesses lose customers now and then. Someone might mess up or people misunderstand each other and that makes stuff happen that turns everything around. But don't worry. Shit happens!
It's nothing strange - nothing sensational.

The sensational thing is that so few do anything concrete to bring back the lost customers. Therefore, you will now get six great tips on how to get back a lost customer.

How to get back lost customers:

1. Give the customer some time if he/she was mad at you. Let him/her think about the problem. It also gives you time to think about what you can do to get the customer back. Customer problems are often like problems between lovers (yes, indeed) and time itself usually heals the wounds if you're just patient. Everyone need time to cool down a bit.

2. Drop your silly pride. Yes, maybe it was the customer who was wrong - and I actually think that he/she knows it, but let's forget all about that. A customer has the right to screw up sometimes. It's all part of the business game.

3. Don't ruin the everyday communication. Keep customers on your mailing list and stay on their lists. Keep in touch.

4. Make it easy - super easy – for the customer to come back to you. If he/she calls - show him/her that you are happy about it. If you meet him/her - show him/her that you like him/her. Forget the past and move on.

5. Try to get the defecting customer to join any joint projects or send a customer to them. Tell them about anything that can be valuable to them. Try to find a way back to each other again. Sometimes it's good to be a person who pretends that NOTHING HAPPENED (and especially if what went wrong was the customer's fault). If it was your fault, you should make a plan that makes it impossible to happen again. What a professional you are!

6. Say “thank you”. One thing that never ceases to amaze me is how bad business owners are at thanking customers for their business. Imagine when you become a customer to someone - how often do you hear them telling you that it will be fun to work with you and your project? What if you were told that - how fun that would be!

It's simple, unpretentious and beautiful!





About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.