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6 reasons why so few shop on your online store

Internet shopping is growing fast. We see the figures in the papers every day, but success doesn't apply to everyone. Especially small internet stores have a hard time keeping up with the development. In many cases this is because they are not visible in searches in the search engines, but there are other, much more scary reasons why many small online stores don't sell as well.

Now we will take a closer look at this problem. I've made a list that you can compare your own store to and see if there is room for improvement.

6 reasons why so few shop at your online store:

1. Your visitors feel unsafe when they order
Do you have credit card payments - remind them that they are ordering through a secure server and what that means (they may not know how to see that a server is secure). They may feel unsafe for other reasons as well. “Who the heck is behind this website?” they wonder. Show them. Show pictures of the staff and tell people the story behind the company.

2. Sell ​​texts are too bad
Instead of describing the benefits of your products, many people describe the features of the products in the sales texts. Headlines are another problem. They need to really attract the reader and be interesting. Many don't care to publish what other customers have thought of the product either.

3. You forget to remind the visitor to return
In general people don't buy anything from an unknown company the first time they visit their website. It's your job to build trust and the best way to do so, is by asking people to subscribe to a good tips newsletter, for example. Then you get the chance to show that you are serious and eventually you can earn your place in the customers' lives.

4. You don't give customers enough order options
Don't just settle for a credit card solution. Many people are terrified to use their credit card online. Make sure that you can order by e-mail, by telephone - and even through snail mail.

5. You fail to attract your main target to the website
A good way to find out if this is the case, is to ask your current clients what they’ve bought. This will give you valuable information on how you can improve both the website and the marketing of it.

6. You don't give visitors enough compelling reasons to buy NOW!
Many visitors are interested in buying, but postpone it for different reasons. Your job is to create reasons for them to buy right now.

So, how did it you do?
Are there any of these things you can change for your store? I think you should start testing more. The best thing about internet shopping is that it's easy to change things (it's a little harder to move a physical store from a back alley to the main street).

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.