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10 smart things to say to your customers

Customers ...
Imagine if they could come to you by themselves and everything just flowed so you could keep doing what you do.
Surely this has crossed your mind once or twice?
Everyone running a company has experienced this. Me, too.

For instance, I get frustrated that not all the books we produce get sold out the same day they arrive from the printers. Like for example the recent book  “54 steps to get your business to grow at rocket speed”.
My opinion is that all business owners who don't want to work themselves to death must have that book. But that is just my opinion.
You know exactly what I mean;”Customers are nuts who don't buy what I sell.”
And that is your opinion.

The question is: Have you convinced them properly? Today we will look at this problem. You'll get ten things you can say to customers that will make it infinitely easier for you to sell.

Here are the things you should say to customers:

1. Say you offer free delivery. It will cost you some money, but it's likely that you will get more customers and thereby profit from it in any case. There is something magical about free supplies that I can't explain – I just know than that it works.

2. Tell your customers that you offer a lower price. If you can't afford it, you can always work with time-limited promotions. I'm not normally a friend of lower prices, but it may provide the basis to work a little harder on when times are tough. Sometimes you need to get a little break.

3. Tell your customers that the stuff you sell gives them faster results. People have less patience nowadays and everyone wants quick results.

4. Tell us about your amazing guarantees. Customers like to be secure and warranties make them safer when they see that you take responsibility for what you sell.

5. Tell us how long your business has been around. Everyone is impressed with the business that has been around a little longer. Surviving in this day and age as a company means that you do something that works.

6. Tell us which customers you have now. New customers will be assured to buy if they know who else has bought from you. If you don't have any good references - offer working for free for a famous company and get the references you need to sell to others.

7. Tell your customers that the products you sell last longer. People don't want to spend more money on buying replacement products all the time.

8. Tell your customers how easy it is to use what you sell. If you can sell something complicated and make it easier for customers to use it than competitors can, there will soon be a long queue of buyers with money in hand, knocking on your door.

9. Tell customers that what you sell is safe. Safety sells and that goes for people all around the world.

10. Make a document in which you talk about exactly what happens if something goes wrong with what you sell. Use big letters without paragraphs. Don't babble. Keep it short and simple and explain what happens when your customers don't get what they want. Tell them about this document as often as you can.

Do you already know all this? Congratulations.

About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.