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10 Smart Ice-breakers to use when you talk to new people:

Some things are exactly the same for everyone - to prepare for various meetings, for example. They may be called for trade shows, networking events, professional meetings or 23 other things. They all have the same purpose - to bring people together that may have an interest in each other professionally.
When you get there with all your beautiful aspirations, objectives and plans, it will still be a bit of playing office and rattle off numbers. Therefore it's good for you to have a couple of aces up your sleeve when you start talking to people.


10 smart questions to engage a conversation with:

1. What do you like most about what you do?

2. What is the weirdest or funniest thing that has happened in your industry?

3. Which promotional activity has been most effective for you?

4. What is your main product?

5. What do people like most about you?

6. What is the most important thing for you right now?

7. What do you think has been best here?

8. What trends have you seen now?

9. What does your ideal client look like?

10. How are you going to make this event help you? Why are you here?

With these questions, you will find out lots of things in a friendly way that will help you connect with your own business and sell in a way that is more natural than a standard “Elevator pitch”.



About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.