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10 Tips to sell more systematically


Today we'll look at a more systematic (not to be confused with boring) way to
increase your profits.
We often become so easily blinded and begin tearing into it all at once when we
need to make changes, but with this list in your hand you can use the tips when
you have time to start making the necessary changes.
Let's get going!

Step 1.
Check yournumbers now. Go through all the invoices, bills and statements.
You must at least know your total costs (fixed and variable) and your total
earnings per week, month and year.

Step 2.
The numbers you have will show your current profit (actually revenue
minus expenses within a certain time frame). What's your win percentage now?
What do you want it to be in six months? In a year? In five years? Set goals
that feel realistic and believable to aim for.

Step 3.
Make a list of all your expenses and look at them critically. What can
you cut back on? What can you take away altogether without affecting quality?
How do you buy your stuff? Do you spend money on advertising that doesn't work
without thinking about it? Marketing should give back money and be measurable,
otherwise it's money down the drain. Simply analyze your situation and find out
what doesn't give you anything back. Simply ask yourself the question: Why is
this sum there and what does it do?

Step 4.
Refer to your customers. Who are your best customers? How often do they
make purchases? If you look closely at your best customers, you will find
common denominators that makes it easy to find more people from the same group.

Step 5.
How will you reach more of your ideal customer group without spending a
fortune? Think about where they are situated, what they read, where they hang
out online and make a plan to reach them. What type of marketing efforts do you
need to reach most people in your ideal customer group?

Step 6.
Test your new marketing efforts, but do so only with methods that can
be measured. I get a rash from hearing about companies that just throw away
money on marketing that can't be measured. To increase your profits, you need
to know what works and what doesn't work. You may need to experiment a little
and lose a little during the cause, but the knowledge you gain will become your
most expensive secret. Keep doing what works.

Step 7.
Pay your bills on time so you don't get stuck stupid fees for being
late. Refuse to pay idiotic things like billing fees, administration fees and
other strange ideas that some companies invent in order to take your money.
What I am saying here, is that you should generally become more aware about where
your money goes.

Step 8.
Expand your offers to your customers. Try to find closely related products
and services that you can sell to them and thus become a more complete
supplier. Another smart thing to try is to offer one or two products at a much
cheaper price, so that people dare to test your company before they make a
major financial commitment.

Step 9.
Provide membership and/or find other ways to reward loyal customers to stay
on as your customer.

Step 10.
Don't let go of the marketing campaigns when things are getting
better. It's a big mistake to stop promoting when business is good. Try new
things, but stick to things that you feel comfortable doing. And be your
customers' best friend - that's still the best way to increase profitability.


About the author
Stefan Ekberg have worked in marketing for small business for 21 years and have written around 30 books on how small business owners can market themselves with limited resources.

The 5 minute marketer is my first book in English and it is unique because it gives you 395 practical marketing tips that only takes five minutes a tip to implement. Check it out at Amazon here...



About the author

Stefan Ekberg has worked in marketing for small business for 20 years and has written around 30 books on how small business owners can market themselves with limited resources. . In 2012 Stefan was nominated as Entrepreneur of the Year in Stockholm.

230 000 prescribes to his free newsletter "The 5 minute marketer"
Every week some 230,000 prescribers gets his free newsletter about 5 minute marketing.

"The 5 minute marketer" - the book
You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.